Alabama’s high percentage of Drivers (51%) ranked in the top five among all states, and also ranked in the top five for revenue projections, doing substantially better than the national average (-7% vs -16% avg.).
Alabama SMBs also had a high comfort level (77%) with digital tools heading into the crisis. In line with the national average, more than half of SMBs (53%) plan on using more digital tools post-COVID-19; however, most (52%) need more information about such tools and are concerned about cost (41%) and protecting privacy (27%).
1) Digital payments (77% vs. 67%)
2) Social media/video platforms (76% vs. 69%)
3) Business website (75% vs. 69%)
How will I...
Recover from the damage done by COVID-19? (50% vs. 44%)
Optimize my business operations?(46% vs. 39%)
Digitally prepare my business for the future?(42% vs. 37%)
1) Digital ads (12% vs. 9%)
2) Customer insights tools (12% vs. 11%)
3) Online training platforms (11% vs. 10%)
1) Step-by-step video tutorials (57% vs. 56%)
3) Webinars or livestreams (49% vs. 47%)
2) Step-by-step written guides (39% vs. 42%)