Arizona ranked in the top five among states for the highest percentage (49%) of Drivers and subsequently in the top 10 for projected revenue (-8% vs. -16% avg.). 41% of Arizona SMBs successfully retained or even grew their customer base during the crisis. Arizona SMBs relied heavily on social media (74%), a business website (74%) and SEO (69%) to provide momentum heading into COVID-19, and they are now focused on growing (45%) and retaining (42%) their customer base and optimizing their business operations (41%). However, they are most concerned about information deficit (56%), cost (52%), and ROI(37%).
1) Search engine optimization/SEO (69% vs. 64%)
2) Business website (74% vs. 69%)
3) Social media and video platforms (74% vs. 69%)
How will I...
Optimize my business operations? (41% vs. 39%)
Retain my customer base? (42% vs. 42%)
Grow my customer base? (45% vs. 40%)
1) Social media and video platforms (8% vs. 6%)
2) Local listings (8% vs. 9%)
3) Digital ads (8% vs. 9%)
4) CRM platforms (8% vs. 11%)
1) Webinars or livestreams (41% vs. 47%)
2) Step-by-step video tutorials (53% vs. 56%)
3) 1:1 consultations (41% vs. 27%)