Arkansas ranked in the bottom 10 among states for projected revenue (-22% vs. -16% avg). COVID-19 made 46% of Arkansas SMBs reassess their approach to digital tools, and only about 4-in-10 felt technologically prepared for it. The state has a slightly higher than average percentage of Adopters (35%), which could account for a higher than average percentage (59%) planning to use more digital tools post-COVID-19. However, for Arkansas SMBs, the biggest barrier to adoption of digital tools is an information deficit (73%). As such, they are most interested in learning about new tools via step-by-step video tutorials (51%), webinars (49%) and step-by-step written guides (47%).
1) Search engine optimization/SEO (83% vs. 64%)
2) Social media/video platforms (82% vs. 69%)
3) Digital payments (84% vs. 67%)
How will I...
Retain my customer base? (55% vs. 42%)
Recover from the damage done by? COVID-19 (67% vs. 44%)
Digitally prepare for future? (47% vs. 37%)
1) CRM platforms (10% vs. 11%)
2) Collaboration tools (18% vs. 7%)
3) Online training platforms (11% vs. 10%)
1) Webinars or livestreams (49% vs. 47%)
2) Step-by-step video tutorials (51% vs. 56%)
3) Step-by-step written guides (47% vs. 42%)