With a high percentage of SMBs in the Driver segment, Colorado is a case study for when high adoption of digital tools is associated with better business outcomes during COVID–19.

Like Driver businesses overall, Colorado SMBs are especially likely to identify digital tools as more helpful to them during COVID–19 than previously, but are capped out at how many digital tools they can implement. For Colorado, technological infrastructure and investments ahead of COVID-19 led to better revenue outcomes, and greater technological momentum moving forward.

Colorado Map

Average revenue reduction

-12%   -16% avg.

% comfort with digital tools pre-COVID-19

71%   68% avg.

% plan to use tools more post-COVID-19

47%   53% avg.

Top 3 tools used pre-COVID-19

1) Business website (70% vs. 69%)

2) Social media and video platforms (69% vs. 69%)

3) Digital payments (71% vs. 67%)

% increased use of tools during COVID-19

71%   72% avg.

Top post-COVID-19 questions

How will I...

Optimize my business operations? (45% vs. 39%)

Grow my customer base? (51% vs. 40%)

Recover from the damage done by COVID-19?(47% vs. 44%)

Top 3 tools interested in adopting

1) Search engine optimization / SEO (7% vs. 8%)

2) Business website (8% vs. 9%)

3) Digital ads (7% vs. 9%)

4) Customer insights tools (8% vs. 11%)

Top 3 learning formats of interest

3) Webinars or livestreams (50% vs. 47%)

1) Step-by-step video tutorials (56% vs. 56%)

2) Step-by-step written guides (41% vs. 42%)

Top barriers to digital tool adoption

49% avg.


Information Deficit

45% avg.



26% avg.


Digital tools are too expensive

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