Despite ranking in the top 10 among states for its percentage of Drivers (42%), Hawaii’s SMBs projected revenue was below the national average (-19% vs. -16% avg.). Hawaii SMB leaders had a significantly lower than average comfort level (47%) with digital tools than the national average (68%). Almost half (45%) of Hawaii SMBs reported they were able to sustain or even grow their customer base during the crisis and 58% are thinking more about how to grow their businesses. Moving forward, 56% of Hawaii SMBs are focused on digitally preparing their businesses for the future.
1) Search engine optimization/SEO (84% vs. 69%)
2) Business website (90% vs. 69%)
3) Business/data analytics tools (82% vs. 54%)
How will I...
Retain my customer base? (50% vs. 42%)
Recover from the damage done by? COVID-19 (48% vs. 44%)
Digitally prepare for future? (56% vs. 37%)
1) Video Conferencing (17% vs. 6%)
2) Collaboration tools (14% vs. 7%)
3) Online hiring platforms (15% vs. 8%)
1) Webinars or livestreams (45% vs. 47%)
2) Case studies about businesses like mine (42% vs. 31%)
3) Step-by-step video tutorials (65% vs. 56%)