Idaho reported a higher than average percentage of Drivers (35%) and slightly higher percentage (25%) of Maintainers; Idaho SMBs reported just slightly lower revenue projections (-17%) than average. SMB owners reported a significantly lower than average (56% vs. 68% avg.) comfort level with digital tools. Idaho SMBs are now concerned (62%) about how to better prepare their businesses for the future. They are especially interested in growing their retaining customer base (54%). To accomplish this, Idaho SMBs are most interested in adopting online training platforms (13%), customer management tools (12%) and customer insight tools (11%).
1) Search engine optimization / SEO (83% vs. 64%)
1) Digital ads (84% vs. 58%)
3) Digital payments (86% vs. 67%)
How will I...
Retain my customer base? (54% vs. 42%)
Recover from the damage done by COVID-19?(54% vs. 44%)
Digitally prepare for future? (62% vs. 37%)
1) CRM platforms (12% vs. 11%)
2) Customer insights tools (11% vs. 11%)
3) Online training platforms (13% vs. 10%)
1) Case studies about businesses like mine (54% vs. 31%)
2) Step-by-step video tutorials (51% vs. 56%)
3) Step-by-step written guides (45% vs. 42%)