Indiana ranked among the top 10 in states with a high percentage of Drivers (42%) and its SMB owners had a higher than average (71%) comfort level with digital tools. Yet their projected revenue (-19%) fell below the national average. Indiana SMBs leaned more heavily on digital tools during COVID-19 than they had previously (75% vs 72% avg.) and most (53%) intend to their use of digital tools post-COVID-19. The high percentage of Drivers contributed to Indiana SMBs feeling technologically prepared (42%) for COVID-19, and nearly half (49%) adapted or changed their product offerings during the crisis.
1) Search engine optimization / SEO (68% vs. 64%)
2) Business websites (74% vs. 69%)
3) Social media and video platforms (68% vs. 69%)
4) Digital payments (75% vs. 67%)
How will I...
Optimize my business operations? (42% vs. 39%)
Retain my customer base? (46% vs. 42%)
Grow my customer base? (45% vs. 40%)
1) CRM platforms (12% vs. 11%)
2) Online training platforms (14% vs. 10%)
3) Online hiring platforms (13% vs. 8%)
1) Webinars or livestreams (39% vs. 47%)
2) Step-by-step video tutorials (51% vs. 56%)
3) Step-by-step written guides (47% vs. 42%)