Louisiana ranked in the top five among all states for its number of Adopters (40%). 44% of Louisiana SMBs reassessed their approach to digital tools and they showed an increased use of digital tools during COVID-19 (81% vs. 72% avg.). They wish to digitally prepare their businesses for the future (46%), though SMB owners’ comfort level with technology (63%) falls below the national average. To help with their comfort level, they are most interested in step-by-step video tutorials (55%), webinars (48%) and written guides (37%).
1) Social media/video platforms (81% vs. 69%)
2) Online marketplace (74% vs. 53%)
3) Digital payments (76% vs. 67%)
How will I...
Retain my customer base? (42% vs. 42%)
Recover from the damage done by COVID-19? (48% vs. 44%)
Digitally prepare for future? (46% vs. 37%)
1) Customer relationship management platforms (13% vs. 11%)
2) Video Conferencing (12% vs. 6%)
3) Online training platforms (12% vs. 10%)
1) Webinars or livestreams (48% vs. 47%)
2) Step-by-step video tutorials (55% vs. 56%)
3) Step-by-step written guides (37% vs. 42%)