Mississippi SMBs leaned heavily on digital tools (93%) during the pandemic at a significantly higher rate than the national average (72%). More than half (53%) of Mississippi SMBs report they will use digital tools more post-COVID-19. Moving forward, they are focused on recovery (60%), digitally preparing for the future (55%) and retaining their customer base (50%). They need to overcome a high information deficit (73%), concerns about protecting privacy (56%) and the learning curve for digital tools (46%).
1) Search engine optimization / SEO (87% vs. 64%)
2) Social media/video platforms (91% vs. 69%)
3) Digital payments (80% vs. 67%)
4) Online marketplace (80% vs. 53%)
How will I...
Retain my customer base? (50% vs. 42%)
Recover from the damages done by COVID-19? (60% vs. 44%)
Digitally prepare for the future? (55% vs. 37%)
1) Business website (14% vs. 9%)
2) Online training platforms (11% vs. 10%)
3) Online hiring platforms (12% vs. 8%)
1) Case studies about businesses like mine (45% vs. 31%)
2) Step-by-step video tutorials (63% vs. 56%)
3) Step-by-step written guides (52% vs. 42%)