Missouri ranked in the top 5 among states for its number of Drivers (44%) and as a result saw better business outcomes. Missouri SMB owners also had a higher comfort level (73%) with digital tools than the national average. Nearly half (49%) of Missouri SMBs are feeling optimistic about the future of their business and that has 53% of them thinking more about how to grow their businesses. COVID-19 had nearly half (48%) reassessing their approach to digital tools. Moving forward, Missouri SMBs are focused on retaining their customer base (46%), growing their customer base (39%) and optimizing their business operations (36%).

Missouri Map

Average revenue reduction

-14%   -16% avg.

% comfort with digital tools pre-COVID-19

73%   68% avg.

% plan to use tools more post-COVID-19

52%   53% avg.

Top 3 tools used pre-COVID-19

1) Business websites (74% vs. 69%)

2) SEO (71% vs. 64%)

3) Social media/video platforms (70% vs. 69%)

% increased use of tools during COVID-19

77%   72% avg.

Top post-COVID-19 questions

How will I...

Retain my customer base? (46% vs. 42%)

Grow my customer base? (39% vs. 40%)

Optimize my business ops? (36% vs. 39%)

Top 3 tools interested in adopting

1) Digital ads (12% vs. 9%)

2) CRM platforms (12% vs. 11%)

3) Customer insights tools (11% vs. 11%)

Top 3 learning formats of interest

1) Step-by-step video tutorials (53% vs. 56%)

2) Webinars or livestreams (51% vs. 47%)

3) Case studies about businesses like mine (38% vs. 31%)

Top barriers to digital tool adoption

49% avg.


Information deficit

45% avg.



28% avg.


Protecting data privacy

Morgan Miller Plumbing

Grandview, Missouri

Digital tools allowed this company to seamlessly implement social distancing protocols for company employees and keep them fully employed through the crisis. Its use of an innovative social media plan kept its customer base engaged.

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Morgan Miller Plumbing

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