Nebraska ranked in the top five among states for its number of Maintainer businesses (32%). Nebraska SMBs reported negative revenue projections (-20%), well below the national average. Nebraska SMB business owners entered the pandemic with among the lowest comfort levels (54%) of all those reporting. Nebraska SMBs are now strongly focused on recovery (60%), digitally preparing their businesses for the future (51%) and retaining their customer base. To accomplish this, Nebraska SMBs are especially interested in customer relationship management tools (20% vs. 11% avg.), collaboration tools (20% vs. 7% avg.) and online hiring platforms (15% vs. 8% avg.).
1) Digital payments (82% vs. 67%)
2) Social media/video platforms (80% vs. 69%)
3) Digital ads (80% vs. 58%)
How will I...
Recover from the damages done by COVID-19? (60% vs. 44%)
Digitally prepare for the future? (51% vs. 37%)
Retain my customer base? (46% vs. 42%)
1) CRM platforms (16% vs. 11%)
2) Business/data analytics tools (11% vs. 9%)
3) Collaboration tools (9% vs. 7%)
1) Step-by-step video tutorials (56% vs. 56%)
2) Case studies about businesses like mine (46% vs. 31%)
3) Webinars or livestreams (44% vs. 47%)