Despite a Driver community (36%) in line with the national average, and smaller than average numbers of Adopters and Maintainers, New Hampshire tied for last place when reporting SMB revenue projections (-25% vs. -16% avg.). In the future, nearly half (48%) intend to use digital tools more. New Hampshire SMBs are directing their focus now on recovery (66%), how to digitally prepare their business for the future (63%) and optimizing business operations (59%). Their top barriers to adopting new digital tools are an information deficit (72%), privacy concerns (58%) and cost (49%).
1) Social media/video platforms (88% vs. 69%)
2) Local listings (79% vs. 56%)
3) Online marketplace (78% vs. 53%)
4) Digital payments (78% vs. 67%)
How will I...
Recover from the damages done by COVID-19? (66% vs. 44%)
Digitally prepare for the future? (63% vs. 37%)
Optimize my business ops? (59% vs. 39%)
1) CRM platforms (11% vs. 11%)
3) Online hiring platforms (8% vs. 8%)
1) Collaboration tools (8% vs. 7%)
1) Step-by-step video tutorials (66% vs. 56%)
2) Step-by-step written guides (57% vs. 42%)
3) Case studies about businesses like mine (44% vs. 31%)
Rochester, New Hampshire
When quarantine orders shut down foot traffic to this company’s store their e-commerce capabilities enabled them to quickly transition to contactless pick-up and delivery. Digital sales tripled over the previous year.
