New Hampshire

Despite a Driver community (36%) in line with the national average, and smaller than average numbers of Adopters and Maintainers, New Hampshire tied for last place when reporting SMB revenue projections (-25% vs. -16% avg.). In the future, nearly half (48%) intend to use digital tools more. New Hampshire SMBs are directing their focus now on recovery (66%), how to digitally prepare their business for the future (63%) and optimizing business operations (59%). Their top barriers to adopting new digital tools are an information deficit (72%), privacy concerns (58%) and cost (49%).

New Hampshire Map

Average revenue reduction

-25%   -16% avg.

% comfort with digital tools pre-COVID-19

59%   68% avg.

% plan to use tools more post-COVID-19

48%   53% avg.

Top 3 tools used pre-COVID-19

1) Social media/video platforms (88% vs. 69%)

2) Local listings (79% vs. 56%)

3) Online marketplace (78% vs. 53%)

4) Digital payments (78% vs. 67%)

% increased use of tools during COVID-19

86%   72% avg.

Top post-COVID-19 questions

How will I...

Recover from the damages done by COVID-19? (66% vs. 44%)

Digitally prepare for the future? (63% vs. 37%)

Optimize my business ops? (59% vs. 39%)

Top 3 tools interested in adopting

1) CRM platforms (11% vs. 11%)

3) Online hiring platforms (8% vs. 8%)

1) Collaboration tools (8% vs. 7%)

Top 3 learning formats of interest

1) Step-by-step video tutorials (66% vs. 56%)

2) Step-by-step written guides (57% vs. 42%)

3) Case studies about businesses like mine (44% vs. 31%)

Top barriers to digital tool adoption

49% avg.


Information deficit

28% avg.


Protecting data privacy

45% avg.



Studley's Flower Garden

Rochester, New Hampshire

When quarantine orders shut down foot traffic to this company’s store their e-commerce capabilities enabled them to quickly transition to contactless pick-up and delivery. Digital sales tripled over the previous year.

Learn more
Studley's Flower Garden

Want more insights on the Digital Safety Net?

Sign up to be the first to receive our reports and findings.

To submit this form, you need to accept our Privacy statement

Thank you for subscribing.

You can see the full report here

Download report