Despite New Mexico’s high number of Driver businesses (40%), its SMB owners entered the COVID-19 crisis with a below average comfort level (64%) with digital tools. More than 9-in-10 of New Mexico’s SMBs (92%) increased their use of digital tools during the crisis. More than half (54%) of New Mexico’s SMBs plan on using digital tools more post-COVID-19. In doing so, they showed an interest in adopting SEO, customer relationship management tools, and video conferencing. Their top barriers to adopting digital tools are information deficit (65%), concerns about cost (40%) and protecting company and employee privacy (40%).
1) Social media/video platforms (84% vs. 69%)
2) Digital payments (81% vs. 67%)
3) Online marketplace (81% vs. 53%)
How will I...
Optimize my business operations? (58% vs. 39%)
Recover from the damages done by COVID-19? (57% vs. 44%)
Digitally prepare for the future? (52% vs. 37%)
1) SEO (10% vs. 8%)
2) CRM platforms (9% vs. 11%)
3) Video conferencing (9% vs. 6%)
1) Step-by-step video tutorials (58% vs. 56%)
2) Step-by-step written guides (54% vs. 42%)
3) Case studies about businesses like mine (48% vs. 31%)