With a level of technological preparation closely in line with the nation as a whole, North Carolina SMBs project average (–16%) revenue reduction, and about half (51% vs. 53% avg.) plan to increase their use of digital tools post–COVID–19.
Looking forward, they are most focused on maintaining customer relationships (42% retaining, 42% growing their customer base), driving their above average interest in customer insights tools (16% vs. 11% avg.).
1) Business website (69% vs. 69%)
2) Social media/video platforms (67% vs. 69%)
3) Digital payments (63% vs. 67%)
How will I...
Retain my customer base? (42% vs. 42%)
Grow my customer base? (42% vs. 40%)
Recover from the damages done by COVID-19? (34% vs. 44%)
Optimize my business ops? (34% vs. 39%)
1) Customer insights tools (16% vs. 11%)
2) Business/data analytics (9% vs. 9%)
3) Collaboration tools (9% vs. 7%)
4) Online training platforms (9% vs. 10%)
1) Step-by-step video tutorials (57% vs. 56%)
2) Webinars or livestreams (42% vs. 47%)
3) In person classes (39% vs. 30%)
1) Step-by-step video tutorials (57% vs. 56%)
2) Webinars or livestreams (42% vs. 47%)
3) In person classes (39% vs. 30%)