Ohio’s percentages of Drivers, Adopters and Maintainers fell in line with national averages. Its SMBs reported better than average revenue reductions. Ohio SMB owners entered the pandemic with a slightly better than average comfort level (69%) with digital tools. More than half (53%) of Ohio SMBs intend on using digital tools more post-COVID-19. They are especially interested in digital payments (16% vs. 7%), customer insight tools (13% vs. 11%), and online training platforms (13% vs. 10%). To do so, Ohio SMBs will have to be convinced the cost is worth the investment (48%) and that there is an adequate ROI when using them.
1) SEO (65% vs. 64%)
2) Business website (72% vs. 69%)
3) Social media/video platforms (70% vs. 69%)
How will I...
Optimize my business operations? (46% vs. 39%)
Recover from the damages done by COVID-19? (43% vs. 44%)
Retain my customer base? (41% vs. 42%)
Grow my customer base? (41% vs. 40%)
1) Digital payments (16% vs. 7%)
2) Customer insight tools (13% vs. 11%)
3) Online training platforms (13% vs. 10%)
1) Step-by-step video tutorials (62% vs. 56%)
2) Webinars or livestreams (49% vs. 47%)
3) Step-by-step written guides (48% vs. 42%)
1) Step-by-step video tutorials (62% vs. 56%)
2) Webinars or livestreams (49% vs. 47%)
3) Step-by-step written guides (48% vs. 42%)