Oklahoma SMB owners entered the pandemic with an extremely high (82%) comfort level with digital tools. They obviously knew how to deploy those tools as Oklahoma SMBs tied for first among all states when reporting revenue projections (-5% vs. -16 avg). Oklahoma SMBs deployed a technology infrastructure that depended on digital payments (77%), business websites (71%), social media (70%) and digital ads (70%). Despite solid existing digital infrastructure, Oklahoma SMBs showed an above average interest in business/data analytics (14% vs. 9%), customer insight tools (13% vs. 11%), and local listings (12% vs. 9%).
1) Digital payments (77% vs. 67%)
2) Business website (71% vs. 69%)
3) Social media/video platforms (70% vs. 69%)
4) Digital ads (70% vs. 58%)
How will I...
Grow my customer base? (51% vs. 40%)
Recover from the damages done by COVID-19? (51% vs. 44%)
Optimize my business ops? (50% vs. 39%)
1) Business/data analytics (14% vs. 9%)
2) Customer insight (13% vs. 11%)
3) Local listings (12% vs. 9%)
4) Online hiring platforms (12% vs. 8%)
1) Step-by-step video tutorials (55% vs. 56%)
2) Webinars or livestreams (50% vs. 47%)
3) Step-by-step written guides (49% vs. 42%)