Oregon ranked worst among states for revenue projection (-25% vs. -16% avg) despite having a higher than average number of Driver businesses (37%), making the state an outlier of sorts, given the positive impact on business outcomes Drives typically provide. Oregon’s substantial negative economic impact is also odd considering its SMB owners entered the pandemic with a high level of comfort (76%) with digital tools. In addition, 81% of Oregon SMBs increased their use of digital tools during COVID-19. Some 47% of Oregon SMBs reassessed their approach to digital tools during the crisis. More than half (56%) of Oregon SMBs plan to use digital tools more post-COVID-19.
1) Social media/video platforms (74% vs. 69%)
2) Business/data analytics tools (73% vs. 54%)
3) Business website (72% vs. 69%)
4) Digital payments (72% vs. 67%)
How will I...
Optimize my business operations? (48% vs. 39%)
Recover from the damages done by COVID-19? (45% vs. 44%)
Retain my customer base? (42% vs. 42%)
1) Online training platforms (17% vs. 10%)
2) CRM platforms (14% vs. 11%)
3) Online hiring platforms (9% vs. 8%)
4) Business website (9% vs. 9%)
1) Step-by-step video tutorials (52% vs. 56%)
2) Step-by-step written guides (41% vs. 42%)
3) Webinars or livestreams (41% vs. 47%)