South Dakota SMBs were ranked in the bottom five among states for estimated revenue losses (-22% vs. -16% avg). Looking forward, South Dakota SMBs are now heavily focused on recovery (63%), digitally preparing their companies for the future (54%) and optimizing their business operations (48%). The vast majority of South Dakota SMBs entered the pandemic with a basic digital toolkit consisting of an online marketplace (84%), social media (87%) and SEO (80%). More than half (55%) of South Dakota SMBs plan to use digital tools more post-COVID-19.
1) SEO (80% vs. 64%)
2) Social media/video platforms (87% vs. 69%)
3) Online marketplace (84% vs. 53%)
How will I...
Optimize my business operations? (48% vs. 39%)
Recover from the damages done by COVID-19? (63% vs. 44%)
Digitally prepare for the future? (54% vs. 37%)
1) CRM platforms (13% vs. 11%)
2) Online hiring platforms (11% vs. 8%)
3) Business website (10% vs. 9%)
1) Step-by-step video tutorials (65% vs. 56%)
2) Step-by-step written guides (44% vs. 42%)
3) Webinars or livestreams (43% vs. 47%)