Tennessee’s substantial business community of Drivers (34%) and Adopters (34%) helped place it in the top 5 of projected revenue estimates (-8%) compared to other states. Tennessee SMB owners entered the crisis with an average comfort level with digital tools and nearly half (49%) felt technologically prepared for COVID-19. These businesses are heavily oriented toward retaining (51%) and growing their customer base (49%), and most (52%) intend to increase their use of digital tools in support of these aims, even while they worry about technology costs (46%). Tennessee SMBs are most interested in adopting customer insight tools (14% vs 11% avg.).
1) Digital payments (74% vs. 67%)
2) Social media/video platforms (69% vs. 69%)
3) SEO (63% vs. 64%)
4) Business website (63% vs. 69%)
5) Collaboration tools (63% vs. 60%)
How will I...
Retain my customer base? (51% vs. 42%)
Grow my customer base? (49% vs. 40%)
Optimize my business operations? (40% vs. 39%)
1) Customer insight tools (14% vs. 11%)
2) Business website (13% vs. 9%)
3) CRM platforms (12% vs. 11%)
1) Step-by-step video tutorials (71% vs. 56%)
2) Webinars or livestreams (46% vs. 47%)
3) Step-by-step written guides (40% vs. 42%)
Memphis, Tennessee
When demand for this company’s services spiked to an almost overwhelming level, this company leaned on its already robust digital infrastructure to handle the load and validate its digital strategy.
