With a high percentage of SMBs in the Adopter segment (41% vs. 33% avg), Texas follows trends similar to Adopter businesses across the country. Texas SMBs are especially likely to say digital tools helped their business more during COVID–19 than previously (58% vs. 53% avg.), sparking greater interest in future digital tool use (57% vs. 53% avg.). Looking to the future, a majority of SMBs in Texas (56%) plan to start using a new digital tools, with especially strong interest in CRM platforms (20% vs. 11%). Like Adopter businesses across the country, for Texas COVID–19 expedited a shift towards greater tech use, increasing urgency and enthusiasm around adopting new tools.

Texas Map

Average revenue reduction

-22%   -16% avg.

% comfort with digital tools pre-COVID-19

70%   68% avg.

% plan to use tools more post-COVID-19

57%   53% avg.

Top 3 tools used pre-COVID-19

1) Digital payments (68% vs. 67%)

2) Business website (65% vs. 69%)

3) Social media/video platforms (65% vs. 69%)

% increased use of tools during COVID-19

68%   72% avg.

Top post-COVID-19 questions

How will I...

Social media/video platforms (65% vs. 69%)

Recover from the damages done by COVID-19? (44% vs. 44%)

Retain my customer base? (42% vs. 42%)

Top 3 tools interested in adopting

1) CRM platforms (20% vs. 11%)

2) Digital ads(16% vs. 9%)

3) Customer insight tools (16% vs. 11%)

4) Online training platforms (16% vs. 10%)

Top 3 learning formats of interest

1) Step-by-step video tutorials (55% vs. 56%)

2) Customer insight tools (16% vs. 11%)

3) Step-by-step written guides (44% vs. 42%)

Top barriers to digital tool adoption

49% avg.


Information deficit

45% avg.



28% avg.


Unsure of ROI


Plano, Texas

Using a suite of digital tools prior to COVID-19, this company doubled-down on its digital experience to pivot its offerings to match pandemic restrictions its customer base suddenly found themselves locked into.

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Kettlebell Kings

Austin, Texas

Finding opportunity in nationwide stay-at-home policies, which created a massive surge in its online sales, this company leaned into its experience with digital tools for a solution to meet the new demand.

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Kettlebell Kings

Peacock Alley

Dallas, Texas

When COVID-19 hit, this company saw its e-commerce business rocket to the top of its revenue generators. Because they were already digitally “plugged in,” the company was able to modify its marketing to meet uncertain times.

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Peacock Alley


Dallas, Texas

When revenue dropped to zero as the crisis hit, this hi-touch company began producing online educational content for its customers and saw a surge in blog traffic and marketing engagement.

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