Virginia’s higher than average (37%) Driver segment appeared to be countered by its higher than average Adopter (35%) and Maintainer (27) segments because the state’s SMBs reported revenue reductions (-20%) well below the national average. Virginia’s SMB owners had a below average (65%) level of comfort with digital tools heading into the crisis. Virginia SMBs also relied slightly less on digital tools during COVID-19 than the national average (69% vs. 72% avg.). Only 45% of SMBs plan on using digital tools more post-COVID-19. They are heavily focused on recovery (43%), growing (50%) and retaining (48%) their customer base.
1) Business website (69% vs. 69%)
2) Social media/video platforms (64% vs. 69%)
3) SEO (57% vs. 64%)
How will I...
Grow my customer base? (48% vs. 42%)
Retain my customer base? (51% vs. 42%)
Recover from the damages done by COVID-19? (43% vs. 44%)
1) Customer insights tools (11% vs. 11%)
2) SEO (10% vs. 8%)
3) Local listing (10% vs. 9%)
4) Collaboration tools (10% vs. 7%)
1) Step-by-step video tutorials (58% vs. 56%)
2) Webinars or livestreams (52% vs. 47%)
3) Step-by-step written guides (43% vs. 42%)