Although Wyoming SMB owners entered the pandemic with the lowest comfort level for digital tools (34%), their deployment of digital tools allowed them to retain or even grow their customer base (62%), among the highest reported percentages. Nearly all (98%) of Wyoming SMBs increased their use of digital tools during COVID-19. Looking forward, more than half (51%) of Wyoming SMBs plan to use digital tools more post-COVID-19. They are most interested in adopting customer relationship management tools (25% vs. 11%), local listings (18% vs. 9%), and video conferencing (6% vs. 6%). To do this Wyoming SMBs will have to be convinced new digital tools will work with their existing technology infrastructure (48%) and protect privacy (47%).
1) SEO (96% vs. 64%)
2) Digital ads (89% vs. 58%)
3) Online marketplace (88% vs. 53%)
How will I...
Recover from the damages done by COVID-19? (68% vs. 44%)
Digitally prepare for the future? (55% vs. 37%)
Retain my customer base? (51% vs. 42%)
1) CRM platforms (25% vs. 11%)
2) Local Listings (18% vs. 9%)
3) Video conferencing (6% vs. 6%)
1) Step-by-step video tutorials (62% vs. 56%)
2) Step-by-step written guides (49% vs. 42%)
3) In person classes (43% vs. 30%)