While COVID-19 has presented many challenges to small businesses, it has also created an environment for rapid introspection, invention, and innovation. The following case studies describe how a number of small businesses in various industries across the country leveraged the power of digital tools to meet these new and unexpected challenges.
Plano, Texas
Using a suite of digital tools prior to COVID-19, this company doubled-down on its digital experience to pivot its offerings to match pandemic restrictions its customer base suddenly found themselves locked into.
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West Jordan, Utah
For a quarantined country locked indoors and in front of computer screens, this company upped its use of online tools and social media to cater to an exploding customer base looking for a little extra comfort.
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Boston, Massachusetts
With an already quasi-remote workforce, this company leaned even more heavily into remote connectivity tools to coordinate scheduling, create new business offerings and offer crisis information.
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Atlanta, Georgia
Using a well-honed digital platform that diverts food to the hungry, this company created a whole new process—in the midst of the crisis—to connect grocery donations to struggling families.
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Jacksonville Beach, Florida
When COVID-19 restrictions curtailed this community-oriented company’s customer base it focused on using digital tools to not only sustain that base but grow it significantly, as well as increase sales.
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Austin, Texas
Finding opportunity in nationwide stay-at-home policies, which created a massive surge in its online sales, this company leaned into its experience with digital tools for a solution to meet the new demand.
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Memphis, Tennessee
When demand for this company’s services spiked to an almost overwhelming level, this company leaned on its already robust digital infrastructure to handle the load and validate its digital strategy.
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Grandview, Missouri
Digital tools allowed this company to seamlessly implement social distancing protocols for company employees and keep them fully employed through the crisis. Its use of an innovative social media plan kept its customer base engaged.
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New York, New York
This company used digital tools to change up its online marketing efforts to better meet its customer needs. It developed new digital payment options for buyers and branched out to other platforms it hadn’t used prior to the crisis.
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Buford, Georgia
This company leveraged its online experience to ensure its sales volume stayed steady as well as proving essential for communicating and maintaining its external customer relationships.
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Dallas, Texas
When COVID-19 hit, this company saw its e-commerce business rocket to the top of its revenue generators. Because they were already digitally “plugged in,” the company was able to modify its marketing to meet uncertain times.
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New Suffolk, New York
Business skidded to an abrupt halt for this company when restaurants shuddered. Using digital tools, the company reinvented itself overnight with ‘door-to-door’ direct online sales to its customers.
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New York, New York
This company shutdown when the crisis hit, but was nimble enough to pivot from making luxury leather goods to equipment for first responders. Digital tools showed them when demand for its leather goods was feasible again.
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Dallas, Texas
When revenue dropped to zero as the crisis hit, this hi-touch company began producing online educational content for its customers and saw a surge in blog traffic and marketing engagement.
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Las Vegas, Nevada
When the crisis closed this company’s doors, digital tools opened others. From increased online sales to the creation of a whole new online community, this company recovered its losses and turned a profit thanks to its digital strategy.
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Evanston, Illinois
From shifting brick-and-mortar operations online to employing laid off restaurant workers, this digitally connected company overcame several hurdles while helping out colleagues in a struggling industry.
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Rochester, New Hampshire
When quarantine orders shut down foot traffic to this company’s store their e-commerce capabilities enabled them to quickly transition to contactless pick-up and delivery. Digital sales tripled over the previous year.
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Charleston, South Carolina
COVID-19 was a ‘wake up call’ for this digitally driven company. It increased its reliance on digital even more during the crisis by expanding their e-commerce capabilities and social media presence with great success.
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Seattle, Washington
When the crisis hit, this company’s tight-knit customer base was looking for a familiar and comfortable product in unnerving times. When demand soared, the company relied on the digital tools it used to build the business.
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